Frances Klein Jewelry Ads

Posted by on Mar 19, 2012 in Ads, Catalogs, Brochures & Ads, Design, Portfolio | 0 comments

Frances Klein Full Page Ad

Full-Page ad for the luxury Beverly Hills based jeweler. This appeared in the Beverly Hills Hotel Book. The images of the vintage pieces of jewelry received from the photographer had many varying backgrounds. The client wanted to show a lot of pieces yet have a very elegant ad. High detail masking was very important and the most striking pieces were highlighted by removal of the backgrounds on “floated” on the page. Additionally, the clients signature logo had to be recreated for use in the ad. They also requested that a script font be utilized for the text.

Frances Klein Bookend Ads

“Bookend” ads (each one appears on the edges of facing pages) which appeared in Los Angeles Magazine for the same company. This was an emergency job, which had to be completed overnight.